Mission

Our Coalition sustains the NBA family’s commitment to social justice through the power of basketball.

Formed jointly by the NBA, NBPA, and NBCA in 2020, we are the 501(c)(4) advocacy arm of the NBA community. We turn people power into public policy.

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OUR ADVOCACY FORMULA

Know the facts. Take action. Create real change.

Formula

Awareness

We connect people to our mission through educational events like our “Give & Go” Policy Learning Series, “On Court Conversations,” issue townhalls, and community roundtables alongside NBA teams and local partners. Using the platforms of the game, we share key facts, issue briefs, and policy updates.

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Action

We work with NBA teams and partners to execute on our advocacy agenda: we support bipartisan legislation and policy measures on our issues at the federal, state, and local levels. And we build signature impact activations that drive change, like our Expungement Summits held in partnership with NBA teams and hosted at their arenas.

Impact

When policy is rooted in justice, it becomes a powerful tool for transforming lives—opening doors to opportunity, restoring rights, and building safer and healthier communities. In partnership with leaders across the NBA community, the Coalition has leveraged the power of basketball to secure policy wins improving the lives of 12 million Americans.

10 Legislative Wins

29 justice policy bills supported with 20 moved and 10 legislative wins in our first 5 years of advocacy.

12M Lives

12 million lives impacted by justice policy advocacy across our 4 issue areas.

120 partners

65 impact events in collaboration with 120 national and local partners to drive impact in NBA communities across the country.

We have an opportunity using our platform, using the Social Justice Coalition, to make a difference. This is a moment in time for reflection, but reflection that will lead to action, and action that will lead to impact–to truly put us on a course of justice and equity in this country.

Cynt Marshall, Marshalling Resources CEO
Dallas Mavericks Consultant & Former CEO

Policy Playbook

For more information on the types of policies we advocate for, check out our Policy Playbook (last updated October 2025).

Get in the Game

Awareness + Action = Impact

Know the facts. Take action. Create real change.

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+ PEOPLE POWER + PUBLIC POLICY + POWER OF BASKETBALL + PEOPLE POWER + PUBLIC POLICY + POWER OF BASKETBALL+ PEOPLE POWER + PUBLIC POLICY + POWER OF BASKETBALL + PEOPLE POWER + PUBLIC POLICY + POWER OF BASKETBALL

HEAR OUR STORIES

The Power of Basketball is a collection of essays by NBA & WNBA players, coaches, and team governors about their personal journeys in social justice–released by the Coalition, the Vera Institute of Justice, and The New Press.

Get your copy at any major bookseller!

Share your reflections about the book on social media, tag @nbacoalition, and include #PowerOfBasketball.

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